TAKING A UNIQUE APPROACH–As one of the programs in the Channel DRIVER^™ tool, Catalog-4-ONE allows manufacturers to create customized online catalogs that dynamically reflect their key customers’ pricing, products, order history and status. In an era when customers are inundated with marketing information, Catalog-4-ONE connects with them personally and directly using an online catalog that has been individualized for their needs. Besides showcasing products uniquely to each customer, it helps manufacturers save on continually escalating printing costs, and solves the problem of constantly changing products and prices.

CREATING CUSTOMIZED CATALOGS–Taking a one-on-one approach, Catalog-4-ONE enables manufacturers to create customized catalogs on the fly, so they can feature their products in a way that is current and meaningful to each customer. In a similar way, they can also create one-of-a-kind catalogs for their customer’s customer. Whether marketing to wholesale or retail, when manufacturers tailor their catalogs to fit individual customers, they are enabling them to find what they need more quickly and easily, which benefits everyone.

MAKING BUYING EASIER–Rather than each manufacturer having to do his own marketing, Catalog-4-ONE consolidates all the preferred vendors of each customer into one web site, so they have all their vendors and products in one place. This makes it easier for buyers to find what they need, and encourages them to buy more. It also enables vendors to leverage each others' strengths in a cooperative effort.

CURBING PRINTING COSTS–While printed catalogs are generally attractive, the costs for printing them are always on the rise, and they cannot be customized economically. Catalog-4-ONE gives manufacturers the ability to create branded catalogs that are unique for each customer, including individualized products and pricing, and it does this for a fraction of the cost of print.

UPDATING INFORMATION QUICKLY–One of the biggest problems manufacturers face with printed catalogs is the frequent need to update information, necessitating a steady stream of stickers, sales sheets and pricing guides that can easily get lost. Catalog-4-ONE gives them the power to update information quickly and easily so their catalogs are always current.

CREATING A COMMUNICATION CENTER–Besides creating an online buying environment that is user-friendly, Catalog-4-ONE gives users a communication center where vendors can present their latest products and information, and buyers can tell vendors what they need. For building customer loyalty, this is a valuable tool.

GETTING STARTED–Contact CoreXpand’s sales department at bizdev@corexpand.com or 1-800-226-0834 for a free Internet demo of Catalog-4-ONE: the individualized online catalog.

Applications for Manufacturers

Catalog-4-ONE Process

Catalog-4-ONE Benefits

back to CATALOG-4-ONE home